Loreal Color Oops: A Review

I mixed the solutions together and applied it evenly to my unwashed, dry hair; the processing time is 20 minutes maximum. I checked periodically for a lightening of color, but found no changes. After 20 minutes I was instructed to rinse in warm water, shampoo, rinse again, shampoo again, and rinse. As I was shampooing and rinsing out the product I noticed that my hair became a waxy texture, but I didn't feel any breakage or extreme dryness. To combat this I deep conditioned after the shampoos and rinses, making sure to restore any damage that I might have endured during the treatment. I checked for color lifting while my hair was damp and again found nothing significant. After my hair dried I checked the color one last time, and I found that in general, almost all the colors were at least lightly lifted. It seemed that the deep purple tones were affected the most, fading to nearly half of their original intensity and darkness.; the reddish tones were next, fading to a light pink, and the pink and lighter magenta tones almost faded completely, appearing very faint now and allowing the blonde underneath to peek through.

Based on these results alone, I would recommend this product to anyone with darker, cooler tones or tones that lift easily, such as blues, some purples, and greens. Warmer colors such as orange, yellow and red, or strong tones that take longer than 6 weeks on average to fade will probably respond better to this product used as a supplemental and gradual fading treatment alternative to bleaching, rather than effectively lifting the color quickly. I checked for damage and found my hair to be relatively dry, even after the deep conditioning treatment. This is due to several steps in the process: the sulfates, while gentle, are still strong enough to produce dryness and damage if one's not careful. Also, the frequent rinsing in warm water and shampooing put a lot of stress on my already treated and damaged hair. Fortunately, though, I did not find any breakage or problematic dryness. Based on the damage results I do not recommend this product to anyone with severely damaged hair. Lightly damaged or healthy hair will likely become dry because of the rigorous nature of the processing. Therefore if you have damaged hair I would recommend a protein treatment or deep conditioning immediately after the last shampoo or rinse, or, if your hair is healthy, some sort of conditioner or conditioning treatment. This product boasts that you can re-treat and/or re-color your hair immediately following the initial treatment. If you plan to re-treat your hair, I would strongly advise against doing it immediately after your first treatment, since your hair will be dry and vulnerable to damage. I would recommend delaying your second application until after at least a few days.
I do not plan to immediately re-color my hair after this treatment; however, the box explains that if you so choose, your hair's porosity will be positively affected. This will make the next color treatment fade longer and "catch" faster. I would recommend that you exercise caution and do a strand test for the color of your choosing anyway, especially if it is a permanent color, to avoid breakage and otherwise irreversible damage to your hair.