I am trying to figure out if using just a store brand hair dye will turn my hair blonde, right now it is Feria Chocolate Cherry and it has faded alittle bit. Anyone know if I buy Feria blonde or anything if it will actually work.

The short answer is probably not. They're not as strong as bleach and don't do a great job of stripping out a permanent colour.

If you're going to give it a try do a strand test first. I have heard that Feria may contain metallic salts which can react with bleach and some dyes so it's really important to do a test first.